A Prince2 of the BRM world
A recent study by McKinsey provides further evidence that when IT acts as a partner rather than a waiter, it performs better.
This is why those of us that work within this sector are seeing a greater demand for BRM skills as more Cx0’s realise their importance. However we are also seeing the implementation and subsequent demise of such functions, normally after a few years, once the quick wins have been achieved and the function then struggles to retain its effectiveness and perceived value (which is another blog in itself).
There are various reasons why this can happen, some of which have been discussed in previous BRM forums I run, however, one area that has become apparent to me recently is around how the BRM operates within the role (both on individual and departmental basis). I know of BRM functions where every individual performs their position in a different way and departments that operate on a “common sense approach” rather than using defined procedures. Whilst I appreciate there will be nuances there surely must be a need for best practise and standardisation (a Prince2 of the BRM world) to ensure its continued effectiveness and further demand.
BRMP® and CBRM® courses lead the way in this area at present and I’ve received positive feedback from the delegates who’ve taken the course(s). Perhaps the BRM community might want to consider such training programmes to ensure demand for the BRM role continues to grow?
Your thoughts and comments are, as always, very welcome.
James O’Driscoll BRMP®
Director – Gilbert Scott Associates Ltd